Marketing agencies thrive on bold ideas and unforgettable campaigns. But when the work outshines the brand, something’s missing. That’s where Maitha found themselves: a sharp, young, female-led agency with a reputation for making f*cking cool work, but without an identity that lived up to it.

We built a brand system that puts collaboration and creativity at its core. The "X" marks the connection between agency and client, while radiating circles capture the spark and spread of great ideas. In motion, the identity never sits still, transforming the brand in a dynamic and energetic way.

The result? A visual language that cements Maitha as one to watch. Not just another agency, but a force setting the pace in marketing.

Minal has worked with Maitha on several projects and have been the key creative force behind the brands featured in Maitha’s portfolio.